How much is one more roofing lead worth? Enter your average job value, close rate and goals below to see the extra revenue SEO could add, then unlock a month-by-month projection.
How the calculator works
It multiplies the extra leads you want by your close rate and average job value to estimate extra jobs and revenue. The full report adds a 12-month ramp that reflects how SEO usually builds over time, then subtracts your monthly investment to show break-even and year-one return. Most roofers find that a handful of extra jobs a year covers the cost of SEO.
What affects your real results
Competition in your city, the quality of your Google Business Profile, your reviews, your website and how fast you answer the phone all change the outcome. Treat the numbers as planning estimates and adjust the inputs to be conservative.